Google Lighthouse – What Digital Marketers Need To Know

What is Google Lighthouse?

According to recent news released by Google, “Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.”

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Google’s Lighthouse Logo

What does Google Lighthouse do?

Google Lighthouse instantly conducts a free audit on your website based on 5 key areas.

Google Lighthouse Audits Websites:

  1. Performance

  2. Accessibility

  3. Best Practices

  4. Progressive Web Applications

  5. SEO

These 5 audit areas give a quick snapshot of areas that could need immediate improvement and attention.

Is Google Lighthouse hard to use?


Google Lighthouse is extremely easy to use. To use Google Lighthouse, a Chrome extension can be installed into your browser which will not only save time but can make it extremely easy to use for those who aren’t as technical as a seasoned web developer.


Here’s an example of what your Google Lighthouse audit may look like:




I ran the test above on Search Engine Journals site, and as you can see, they rank high on SEO but may need to spend some time making adjustments to improve their performance, progressive web app, and best practices.


How fast is Google Lighthouse?

Google Lighthouse is very fast. The audit ran above took about 45 seconds, and anyone could have done it.

Pass this on to your web developer, and I’m sure they will be thankful… or maybe not, because you may have just created a lot of work for them.

Are you a Google Lighthouse pro? What are your thoughts?  Leave a comment below or email


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