What Does a Search Engine Optimization Specialist Do?

“The minute that you’re not learning I believe you’re dead.” – Jack Nicholson

Some people may think that this quote is cheesy or maybe even cliché, but I believe it to be 100% true.

In life, change is constant. Some people learn some people don’t, and others try their best to.

What does a Search Engine Optimization Specialist do?

A Search Engine Optimization Specialist is constantly learning, and adapting to changes.

That’s it…

Google never releases their algorithms that explain what makes one site rank higher than another on their search engine report page, so it’s nearly impossible to determine what truly sets one website apart from another.

Search Engine Optimizers are continually trying to understand what makes a site rank higher than another through research, testing, and continuous adaptation.

Here’s what SEO Specialists DO understand –

Developing content, backed by research that targets what consumers are looking for will benefit everyone.  That’s the quick answer.

Search Engine Optimizers are consistently trying to put themselves in the shoes of a searcher to best support the search that will bring them to the answers they’re looking for.

Whichever site does that the best wins?

Sounds super simple, right?

Are you an SEO Virtuoso? What are your tips for optimizing websites to rank higher on Google SERPs?

Shoot an email to brian@searchenginevirtuoso.com or leave a comment below.

 

 

 

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