How to Optimize Your Website Images to Rank Higher on a Search Engine Report

How do you optimize images for SEO?

Images can build and support a compelling message and there’s no doubt that Digital Marketers need to use images in their content.

Did you know that oftentimes if not optimized well, an image that doesn’t follow SEO best practices will actually hurt the chances of your site ranking high in a Google search by image?

Here are 5 Quick Tips to Optimize for Google Image Search

  1. Use an ALT Tag
  2. Use a relevant file name
  3. Reduce image file size for quick page loading
  4. Use the most descriptive image as possible
  5. Use a JPEG2000 or PNG file extension

Explanation of Quick Tips for Optimizing Images

ALT Tags go a long way.  Think of an ALT Tag as alternative text.  This ALT text or ALT tag, when optimized properly, allows for a secondary description of an image, which is what Google spiders eat right up.

A proper file name will save time and allow for Google to better understand what your image is about.  DSC41334.jpg will not help anyone.  Instead, try using the main keyword for your image at the beginning of each image title.

Image sizes that are optimized for fast load times will improve SERP rankings.  Surprisingly people still use 3G cellular data, and Google dings those who don’t account for this.  Amazon found that if their pages slow down by 1 second, they lose $1.6 billion a year.

Picking the most descriptive image possible is key.  This means that you need to find an image that reflects the subject of your post.  It’s also important to avoid using cheesy stock images, those will without a doubt hurt your credibility.  Choosing an image that best describes your subject will help with keyword consistency, in turn helping with SEO.

Utilizing a JPEG2000 or PNG image format will provide the quickest load times because this format produces a reduced file size, yet there is no reduction in visual quality.


Are you an SEO Virtuoso? What are your tips for ranking high in a Google image search?

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