How do you Search Online?
When you look for an answer online, odds are your instincts will take you to Google.
If this is you, you’re not alone. Google holds a net share of nearly 75% of the Search Engine market and it holds 90% of the market share for mobile search alone in the U.S.
Google is the clear powerhouse in terms of search, but times are changing and so is the way consumers search for answers to their most burning questions.
Will Google continue to dominate search in 2018? Or will Yahoo and others, such as Oath, and Bing rise to the top?
In this post, I will review the last year in Search including:
- How many Google searches are made each day?
- Search Engine market shares
- How many searches are made on mobile vs. desktop devices?
- The 3 types of Search Queries: Transactional, Informational, and Navigational
- Are smart home tech devices changing the way consumers search?
How many Google searches are made each day?
Currently, Google takes in roughly 40,000 searches every second on average (visualize them here.)
This translates to more than 3.5 billion searches per day or 1.2 trillion searches per year worldwide.
Competition is high, to say the least.
Which Search Engine Holds the Largest Market Share?
The graph below depicts the market share of searches from December of 2008 to 2017:
As illustrated in the graph above, Google is the clear powerhouse, dominating Bing, Oath (Verizon), Ask Network, and AOL by holding a market share of roughly 63%.
However, as seen above, Bing is gaining some traction, and Google is losing a bit.
What are the Traffic Differences Between Mobile and Desktop Google Searches?
According to recent reports, mobile & tablet devices make up 57% of traffic, while desktop sits at 43%.
This alone should be evidence to Digital Marketers that their sites NEED to be optimized for mobile search.
See my blog post, content optimization tips, for more information on optimizing for mobile.
What are the 3 Types of Search Queries?
The 3 different types of search queries are defined as transactional, informational, and navigational searches.
Below I have provided examples of transactional, informational, and navigational searches:
- Transactional – When a searcher wants to navigate to a site where there will be more interaction, e.g. buying something, downloading content, signing up or registering etc.
- Informational – When a searcher is looking for a specific piece of information, e.g. “How do I optimize my websites content for Google?”
- Navigational – The user is looking to reach a particular website. There’s only one likely destination that they’re looking to go to, e.g. “Search Engine Virtuoso’s latest SEO tips.”
Google simplifies transactional, informational, and navigational searches into:
How is Smart Home Tech Changing the Way Consumers Search?
Alexa, Google Home, and Siri. Odds are you have one of them near you right now.
In fact, each month, over 1 billion searches are made through voice command.
Because of new ways to search for answers through voice command devices, there may be a fourth type of search query in the making.
According to an article posted on Search Engine Watch,
“A recent data release from Google has revealed that personalized search is becoming more and more prominent among internet users. No longer are they turning to friends and family for personal advice and recommendations, but search engines too.”
“The data suggests that consumers now truly trust that their most specific needs can be answered by content on the web, with searches featuring the phrases “…for me” and “Should I…” rising by 60% and 80% respectively on mobile. Emma Derbyshire looks at what this trend means for content marketing, and how marketers can take advantage.”
I would attribute this change in the way consumers are searching for answers to the new smart home devices like Google Home and Alexa which operate solely by voice command.
“Siri, should I wear a coat tomorrow?”
“Alexa, should I sleep with my contacts in?”
“Hey, Google, play Nirvana“
This new data proves that content will have to be formatted and also written differently than most Digital Marketers and bloggers are used to.
In order to rank high for a search query through a smart home device like Siri, Alexa, or Google Home, Digital Marketers will have to provide answers in a quick, clear, and concise way using the best formatting possible.
So, you may be wondering, “How many navigational, informational, transactional, and intelligent personal assistant (IPA) searches are made each year?”
The answer to that is uncertain. However, we do know this:
“50% of all searches will be voice searches by 2020” according to comscore
“About 30% of searches will be done without a screen by 2020.” via Mediapos
“We estimate there will be 21.4 million smart speakers in the US by 2020” according to Activate
Voice Command devices are clearly changing the way consumers search. Digital Marketers and content creators must adapt if they want to rank for any type of search in the coming years.
The way consumers search is changing. Since it’s launch, Google has dominated the Search Engine Market. Advancements in technology are proving that the way consumers search may never be the same. Voice Command devices like Google Home, Alexa, and Siri, for example, are expected to become an instinctual way consumers will search in the near future.
Google holds a net share of nearly 75% of the Search Engine market and it holds 90% of the market share for mobile search alone.
Google holds a net share of roughly 63% of searches in the U.S. for desktop alone.
Google is the clear powerhouse, dominating Bing, Oath (Verizon), Ask Network, and AOL. However, in the last few years, Bing has been gaining some traction, and Google is losing a bit.
Currently, Google processes over 40,000 searches every second on average (visualize them here), which translates to more than 3.5 billion searches per day or 1.2 trillion searches per year worldwide.
The three different types of search queries are defined as transactional, informational, and navigational searches. Do, Know, and Go may be added onto as more smart home tech devices are brought into homes.
Consumers now truly trust that their most specific needs can be answered by content on the web, with searches featuring the phrases “…for me” and “Should I…” rising by 60% and 80% respectively on mobile, according to recent reports released by Google.
Over 1 billion searches are now made through voice command.
It is estimated that 50% of all searches will be voice searches by 2020, about 30% of searches will be done without a screen by 2020, and there will be an estimated 21.4 million smart speakers in the US by 2020.
How will you change your keyword strategy for a chance at ranking for one of the 1 billion searches made through voice command?