Why Site Owners Should Utilize Google AMPs

What is Google AMP?

Google AMP

Google AMPs (accelerated mobile pages) are mobile pages that load faster, and look better than standard HTML pages on mobile devices.

In this post, I will cover the benefits of Google AMPs, how to test your existing Google AMP, how to convert to a Google AMP, and also common concerns with Google AMPs.

What are the benefits of using AMPs?

Google Accelerated Mobile Pages or AMPs, are needed for those who want to rank well on SERPs. Google penalizes websites that do not optimize for quick mobile page load speeds.

Who wants to wait barely 3 seconds for a mobile page to load?  The quick answer is, nobody has the time anymore to wait for a loading page.

3 seconds can seem like a light-year to most nowadays so making the proper optimizations to increase load speed is no longer an option, but a requirement.

The AMP Test

Are you optimized for quick mobile load speeds?

Load Speed Speedometer

A quick test is to use this free tool provided by Google:

Google’s Page Speed Test

Already have an AMP?

Run this test to make sure it’s running properly:

Google’s AMP Test

How to Convert to an AMP

Converting an existing page to an AMP will vary depending on the CMS you use.

Follow the steps listed in this guide for specific information on how to convert an existing page into an AMP.

Common Concerns for AMPs

“I run my site through WordPress, can I create an AMP?”

Yes, AMP supports integration through many third-party content management platforms, like WordPress for example.

WordPress even has a quick toggle for turning AMP on or off in the settings.

Here’s a list of the CMSs that support AMP integration.

Wrap up

AMPs are accelerated mobile pages that load faster and look better on mobile devices than standard mobile pages.

Website owners must update to AMP pages in order to keep ranking high on Google, and other SERPs.

Need help updating your existing webpage to an AMP?

Send an email to Brian if you would like help with your Google AMP, or leave a comment below.

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