I consistently spot new Google SERP feature, UI, and UX tests which have been cited in popular SEO blogs such as Search Engine Roundtable, Rank Ranger, SearchEngine Journal, Search Engine Land, Brodie Clark Consulting, and more.
2021 Features
- https://www.seroundtable.com/google-product-result-size-slide-30700.html
- https://www.seroundtable.com/google-continues-featured-snippets-supplemental-links-30788.html
- https://www.seroundtable.com/google-critic-ratings-scale-slider-visualization-search-30840.html
- https://www.seroundtable.com/google-infinite-scroll-search-results-28033.html
- https://www.seroundtable.com/google-hiding-featured-snippet-label-30901.html
- https://www.seroundtable.com/google-product-search-swipe-through-results-style-ideas-30933.html
- https://www.seroundtable.com/google-search-bubble-header-links-sticking-to-top-30930.html
- https://www.seroundtable.com/google-see-results-that-mention-filter-left-side-31005.html
- https://www.seroundtable.com/google-videos-on-right-side-of-search-results-31448.html
- https://www.seroundtable.com/google-jumplinks-sitelinks-with-emojis-31379.html
- https://www.seroundtable.com/google-store-location-for-local-inventory-snippets-31257.html
- https://www.seroundtable.com/google-videos-on-right-side-of-search-results-31448.html
- https://www.searchenginejournal.com/google-tests-seller-ratings-in-organic-search/411892/
2020 Features
- https://www.seroundtable.com/google-snippet-shows-list-includes-28780.html
- https://www.seroundtable.com/google-people-also-ask-summarized-from-table-28801.html
- https://www.seroundtable.com/google-ads-emojis-display-url-28814.html
- https://www.seroundtable.com/google-knowledge-panel-see-the-connection-feature-28941.html
- https://www.seroundtable.com/google-top-stories-with-descriptions-in-snippets-28950.html
- https://www.seroundtable.com/live-google-featured-snippet-image-carousel-28973.html
- https://www.seroundtable.com/google-local-ads-purple-ad-label-again-29039.html
- https://www.searchenginejournal.com/google-to-highlight-image-licensing-information-in-image-search-results/350164/
- https://www.seroundtable.com/google-pdf-thumbnails-in-search-29123.html
- https://www.seroundtable.com/emojis-in-faq-schema-going-away-29172.html
- https://www.seroundtable.com/google-knowledge-panel-with-a-large-video-29185.html
- https://www.seroundtable.com/google-search-more-button-colors-29199.html
- https://www.seroundtable.com/google-dine-in-take-out-delivery-attributes-local-29234.html
- https://www.seroundtable.com/google-featured-snippets-not-in-position-one-29255.html
- https://www.seroundtable.com/google-new-how-to-recipe-results-29332.html
- https://www.seroundtable.com/google-how-to-schema-rich-results-interfaces-29363.html
- https://www.seroundtable.com/google-search-testing-boxes-with-shadows-29460.html
- https://www.seroundtable.com/google-larger-font-title-for-grouped-snippets-29505.html
- https://brodieclark.com/how-to-schema-rich-results-coming-desktop/
- https://www.seroundtable.com/google-how-to-schema-results-on-desktop-29512.html
- https://www.seroundtable.com/google-search-console-recipe-search-appearance-filters-29584.html
- https://searchengineland.com/google-search-console-performance-report-gets-recipe-filters-335736
- https://www.seroundtable.com/google-images-query-expander-drop-down-29629.html
- https://www.rankranger.com/blog/serp-news-july-2020
- https://www.seroundtable.com/google-search-adds-games-to-search-results-29885.html
- https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/ (tweet)
- https://www.seroundtable.com/google-verify-these-facts-button-30080.html
- https://www.seroundtable.com/google-how-to-schema-results-on-desktop-again-30276.html
- https://www.seroundtable.com/google-new-look-for-question-answers-carousel-30574.html
- https://www.seroundtable.com/google-popular-products-review-slider-30630.html
- https://www.seroundtable.com/google-short-videos-carousel-tiktok-instagram-30662.html
- https://www.seroundtable.com/google-people-also-ask-with-question-mark-icons-30679.html
- https://techcrunch.com/2020/12/29/google-pilots-a-search-feature-that-aggregates-short-form-videos-from-tiktok-and-instagram/
- https://news.yahoo.com/google-search-pilot-short-videos-instagram-tiktok-142913429.html
- https://www.engadget.com/google-search-pilot-short-videos-instagram-tiktok-142913429.html
- https://me.pcmag.com/en/social-media-1/12827/google-tests-short-video-carousel-of-instagram-tiktok-clips
2019 Features
- https://www.seroundtable.com/google-may-notify-webmasters-for-featured-snippet-penalties-28058.html
- https://www.seroundtable.com/google-submit-missing-knowledge-panel-data-27902.html
- https://www.seroundtable.com/google-featured-snippets-can-use-youtube-descriptions-27942.html
- https://www.seroundtable.com/google-adjust-expandable-featured-snippet-28436.html
- https://www.seroundtable.com/google-auto-complete-suggestions-showing-emojis-28237.html
- https://www.seroundtable.com/google-featured-snippets-more-images-27829.html
- https://www.seroundtable.com/google-watch-to-watch-carousel-update-28693.html