Incorporating YouTube Videos in Your Organic Search Strategy

Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP. To further support the importance of YouTube videos, Webmaster Trends Analyst at Google, John Mueller, has recently provided some advice around YouTube, recommending shorter videos targeting specific topics. 

In this article, we discuss where YouTube videos can appear in the SERP, strategies for improving site visibility in organic search, and more. Read the full YouTube videos for SEO post on TechnicalSEO.com.

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